Monica Romeri

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12 Content Marketing Best Practices for Schools and Colleges [Updated]

By: Monica Romeri on 4/21/16 8:24 AM
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Students and their families conduct most of their research on schools online. As a school admissions marketing director, being a successful content creator and marketer should be a major focus for you.

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Monica Romeri

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Is Your School Admissions Marketing Social?

By: Monica Romeri on 11/26/12 11:36 AM
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Are you looking for a way to revamp your school’s marketing mix and increase applications for full enrollment?  A powerful way of breathing new life into your school admissions marketing is the creation of an engaging social media presence for your school or college.  Imagine being able to effectively engage prospective students and their parents on the platforms where they already spend a significant amount of time: Facebook, Twitter and YouTube.  Informing potential applicants about all that your school has to offer, while also entertaining them, via social network marketing can be very effective in helping you reach your school admissions goals.  In today’s competitive education marketplace, establishing and maintaining an effective social media presence for your school may just be a requirement for success.

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Monica Romeri

Recent Posts

4 College Admissions Marketing Faux Pas

By: Monica Romeri on 10/24/12 8:41 AM
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When prospective college students begin their search for the right institution of higher learning, they are engage in information gathering and make general comparisons between various schools—casting a wide net in their initial school search process.  At this early stage in the game, they are not ready to select schools for their application process, meet with admissions counselors, apply for financial aid or even visit schools.  Unfortunately, school admissions marketers often ignore these prospective students and the top-of-the-funnel content they would be most interested in.  Instead, a great deal of school admissions marketing only focuses on providing late-stage offers to the prospective students visiting their websites.  If they happen to be searching for a particular academic program or general campus information, and the information is not easily found, prospective students will quickly shift gears and cross your college off their list.  School admissions marketers cannot afford to ignore the top of the funnel.

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Monica Romeri

Recent Posts

School Admissions Marketing on Facebook and Twitter

By: Monica Romeri on 10/11/12 7:27 AM
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Attention school marketing directors, are you looking for a way to reenergize your school’s marketing mix and increase applications for full enrollment?  An effective way of breathing new life into your admissions marketing is creating a great social media presence for your school or college.  Imagine being able to effectively engage prospective students on the platforms where they already spend a significant amount of time: Facebook and Twitter.  Informing potential applicants about all your school has to offer, while also entertaining them, via social network marketing can bring big rewards and help you reach your school admissions goals.  In today’s competitive marketplace, establishing and maintaining an engaging social media presence for your school really is a necessity.

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Monica Romeri

Recent Posts

Create Refreshing School Blog Content with Inbound Marketing

By: Monica Romeri on 9/27/12 8:20 AM
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Ensuring that your school is being effectively marketed and reaching your enrollment goals requires having a great website with varied content.  Your overall web presence not only needs to be visually appealing; it is vital that you supply valuable and up-to-date information to potential students and their families.   Are you looking for another method to increase site traffic and amplify enrollment?  A powerful way to reach out to prospective applicants and their families is creating engaging blog content.  Adding a blog to your marketing mix keeps your school website fresh and inviting and brings the benefits of inbound marketing: lower cost per applicant.  Consistently adding great blog content on a weekly basis will draw more visitors to your site and help you reach your school enrollment goals.  

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Monica Romeri

Recent Posts

Tweet to Success: School Admissions Marketing on Twitter

By: Monica Romeri on 6/14/12 9:17 AM
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Are you looking for an approach to reenergize your school's marketing mix and generate applications to support full enrollment?  An effective way of breathing new life into your school’s social media presence and reaching out to potential applicants is social network marketing through Twitter.  Marketing on Twitter enables schools, non-profits and businesses to reach over 6 hundred million users, who spend an average of 7 minutes a day on the network.  Using well-crafted tweets, school admissions marketers can create and share compact, but powerful bits of information —complete with links to website content—that is informative, engaging and personally relevant.  Establishing and maintaining a social media presence for your school is a necessity in 2012! 

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