Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

4 Tools That Keep College Applicants on Your Site by Answering Their ROI Questions

By: Kevin Jorgensen on 1/20/16 1:35 PM
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With increasing scrutiny, parents and students look at a college education as a practical investment. Articles questioning the value of college seem to be coming from all quarters these days, with the clarion call that a college education ought to pay off with tangible outcomes measured in salary, potential for income growth, and level of debt at graduation.

As a result, a growing number of online tools have emerged to help applicants and their parents shop for the best college ROI, return on investment. Often, these tools take the form of calculators that assess a number of factors, including:

  • Total cost of college (textbooks, living expenses, tuition etc.)
  • Potential debt compared to future income (based on degree earned and projected market demand)
  • Graduate outcomes and job placement

When schools develop calculators like these and provide them with helpful content in highly visible website locations, they make it easy for prospective students and their parents to compare the value of education — without leaving their website to research somewhere else.

Providing decision makers with the tools they need to evaluate your institution should be the primary goal of your recruitment content strategy. It helps the process of converting visitors to applicants – while enhancing your school’s reputation for transparency, helpfulness, and trustworthiness.

Here are four examples of school-performance content that prospective students and parents are likely to look for on your website.

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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

3 Ways to Engage More Applicants With Your School Admissions Blog (With Examples)

By: Kevin Jorgensen on 12/11/15 12:08 PM
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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

Millennials Are IgnoringYour School’s Marketing; Strategies to Reach Them

By: Kevin Jorgensen on 9/27/15 1:30 PM
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What do your school’s campaigns for attracting qualified applicants look like? If you’re like most higher education marketing and admissions teams, your strategy is thin and your campaigns look something like this: 

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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

3 Things School Admissions Marketers Should Consider Now, For Next Year

By: Kevin Jorgensen on 3/27/12 8:00 AM
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As one admissions cycle draws to a close, thought turns to a new cycle starting this fall (…well, there’s summer break in between, but we know School Admissions Marketers never really stop thinking about the admissions cycle!). One school’s admissions marketing professional put it this way… admissions marketing is like farming, if you want something to harvest in the fall, you’d better be planting in the spring. How true! Even the best marketing takes time to work its magic. The question is what should you be planting?

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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

Learn Whether Your School's Enrollment Marketing Trumps Harvard in 30s

By: Kevin Jorgensen on 2/16/12 6:15 AM
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school enrollment marketing report card

There was a time when schools had to hire a specialist to come in and grade their enrollment marketing programs and recommend a strategy for increasing brand awareness and filling the enrollment funnel. No longer. Hubspot’s FREE marketing grader provides a great assessment of your strengths and weaknesses as well as pointers for improvement in about 30 seconds.

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Kevin Jorgensen

Kevin Jorgensen is a partner at IMR and has led marketing, sales and product development teams in packaged software, enterprise software, SaaS and marketing services businesses.

Recent Posts

25 Minutes To A Great School Blog At Your School

By: Kevin Jorgensen on 2/14/12 5:43 AM
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Your blog may be hurting your school admissions

In 2011 I blogged on the question of whether schools should blog. The topic generated spirited discussion online, and in Twitter, with schools marketing advocates like Chuck Will, Brendan Schneider and Neil Pierson  sharing their views on the positive impact of school blogs. Those discussions led to a lot of questions about how to actually start a great school blog. So our Innovative Marketing schools team began collecting our experience, knowledge and advice to create a short webinar on starting a great blog at your school. If you missed the live presentation, no biggy, we recorded it along with answers to the most popular questions and the whole thing runs under 25 minutes.

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