Joe Pettirossi

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Why Virtual Reality Is the Next Big Thing for College Admissions

By: Joe Pettirossi on 3/9/16 11:59 AM
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A few years ago, college admissions teams were struggling to figure out their social media strategy. Today, most schools have a robust social media outreach program. Many have taken it a step further by using social media to check out prospective students.

According to a Kaplan Test Prep survey, 40 percent of college admissions officers browse social media profiles to learn more about admissions candidates. I am sure that this percentage will continue to grow and reviewing a prospective student’s social media presence will become part of the application process checklist.

Now that they seem to have a handle on using social media to attract and find students, I believe the next big technology that admissions teams will need to come to grips with is virtual reality (VR).

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Joe Pettirossi

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Trends in Higher Education Marketing, Enrollment and Technology

By: Joe Pettirossi on 2/10/16 11:23 AM
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As a marketing agency that has a practice focusing on EDU, we are always reading reports and research papers that talk about trends in higher education admissions marketing.  While we are an agency that uses HubSpot as our standard marketing automation tool, we do follow other marketing automation companies like Marketo. Just this week I came upon a report from Hanover Research sponsored by Marketo called “2016 Trends in Higher Education Marketing, Enrollment and Technology."

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Joe Pettirossi

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Why Video Trumps Direct Mail in Education Marketing

By: Joe Pettirossi on 1/27/16 10:37 AM
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Right now in my household, I am conducting a very informal marketing experiment.

I have two high school juniors that are in the process of exploring colleges. For whatever reason, last week was a huge direct mail week in the house. My son and daughter must have both received about two dozen letters/packages for various schools (everywhere from Wake Forest, to UNC, to the University of Maine).

After sitting out on the counter for several days, I noticed that only one package was opened – the one from Wake Forest University.

Last night I gathered my “test subjects” and asked the question, “Why are you not opening any of the packages from the schools?” Without a moment's hesitation they both give me the same answer:

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Joe Pettirossi

Recent Posts

Which Social Media Tool Do High Schoolers Use Most for College Searching? What My Kids Told Me

By: Joe Pettirossi on 12/16/15 10:52 AM
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Anyone involved in marketing at educational institutions knows that high school students use social media when they search for colleges. Today, most schools have official Facebook pages, Twitter feeds, and Instagram accounts. The level of sophistication of the social marketing activities has shown a noticeable improvement over the past few admissions cycles.

This blog post from HubSpot highlights some of the most impressive Facebook pages I’ve seen coming out of colleges and universities: The 13 Best College Facebook Pages (And What Sets Them Apart). Another HubSpot post features The 14 Best College Twitter Accounts, and, finally, an article highlights some top Instagram accounts The 17 Best College Instagram Accounts.

But among these three main social media outlets, which is the most popular with high school students?

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Joe Pettirossi

Recent Posts

How Schools and Colleges Can Get More Value from Their Content Assets

By: Joe Pettirossi on 11/4/15 11:02 AM
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If you work in college admissions or marketing, by now you have probably heard about inbound marketing – the strategy for attracting new applicants online using educational content that answers their questions and nurtures them to the point where they are ready to apply.

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Joe Pettirossi

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The 4 Best Articles Around the Web for EDU Marketers in October

By: Joe Pettirossi on 10/14/15 4:14 PM
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It was a busy past several weeks in the world of education. Here are some of the things that captured my attention…

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