Danielle Winkler

Hello hello! I'm Danielle and I'm an inbound marketing consultant at IMR. I enjoy puzzling over data and pulling out insights, and cooking up some pretty crazy stuff in Excel (I dream of VLOOKUPs).
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4 Colleges that Are Wasting Their AdWords Budgets (and How Not to Be Like Them)

By: Danielle Winkler on 12/23/15 11:25 AM
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Pay-per-click advertising (PPC) — and Google AdWords specifically — is a line item in just about every school’s marketing budget. Which is why it’s particularly shocking to me how so many schools are blowing their precious marketing budget on AdWords. I’m not saying that AdWords is a waste, I actually think AdWords and PPC in general are actually a great “rocket fuel” for inbound marketing (so long as you set your campaigns up strategically).

How much are you spending on AdWords campaigns for your school each month? And what’s the return you’ve gotten? Are your ads targeting the right audience and incentivising them with the right offers? How can you be sure?

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Danielle Winkler

Hello hello! I'm Danielle and I'm an inbound marketing consultant at IMR. I enjoy puzzling over data and pulling out insights, and cooking up some pretty crazy stuff in Excel (I dream of VLOOKUPs).
Find me on:

Recent Posts

What are “Student Personas?” (And How Can They Increase Applications?)

By: Danielle Winkler on 8/27/15 8:00 AM
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Do you know the #1 concern of the prospective students applying to your school? What criteria are they using to narrow down their school list? Why are they choosing your school over your competitor? What information are they looking for when they come to your website? How do they find out about your school in the first place? What resources are they using to look for information? Who else influences their decision?

Answering these questions is the key to creating effective content to attract the qualified applicants you want to your school. The business world uses a marketing intelligence tool called “buyer personas” to answer these questions about buyers, but this method is rarely taken advantage of by admissions teams in the higher education space.

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Danielle Winkler

Hello hello! I'm Danielle and I'm an inbound marketing consultant at IMR. I enjoy puzzling over data and pulling out insights, and cooking up some pretty crazy stuff in Excel (I dream of VLOOKUPs).
Find me on:

Recent Posts

How to Save Your School's Admissions Team Hours Each Week With Email Automation

By: Danielle Winkler on 8/19/15 8:00 AM
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How many hours a week does your school’s admissions team spend manually emailing prospective students? Do you have a common process and templated response in place to follow up with inquiries?  Or is it the Wild West, with each admissions counselor doing his or her own thing?

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“I hear you’re interested in learning more about our fine university…”

Even if your team does have a template they use for inquiry follow-up emails where they just swap out the name and email before sending (Mad Libs-style), that’s still quite the time suck. If that sounds like the kind of work that could eventually get replaced by robots, it’s because it can!

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Danielle Winkler

Hello hello! I'm Danielle and I'm an inbound marketing consultant at IMR. I enjoy puzzling over data and pulling out insights, and cooking up some pretty crazy stuff in Excel (I dream of VLOOKUPs).
Find me on:

Recent Posts

6 Ways to Target Prospective Students With Automated Emails

By: Danielle Winkler on 7/31/15 7:33 AM
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Earlier this week we discussed how admissions teams can take advantage of email automation to save hours of work each week. Today we’re going to dive into examples of different ways you can use nurturing emails to keep in touch with prospective students.

 

Why Use “Nurturing Emails?”

First off – what are “nurturing emails” anyway?

Nurturing emails are a series of pre-scheduled emails aimed to further develop a relationship with leads throughout their school search process. The primary goal of nurturing emails is to provide information that answers their questions. The secondary goal is to encourage them to take the “next step” to move further through their decision process.

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