IMR grows businesses using a proven inbound

marketing process.

We design inbound marketing engines.

Lead-engine

We create high-quality online content to fuel the engine.

RocketFuel-1

What is Inbound Marketing?

Inbound marketing (also called content marketing) is a new kind of marketing. In contrast to the “disruptive” forms of marketing like direct mail and cold calling that just annoys people, inbound marketing attracts people to your business’s website by giving them interesting, informative, and/or entertaining content in the form of blog posts, eBooks, whitepapers, videos, infographics, etc. The idea is that, instead of selling people on your business’s products and services, we help them along the “buyer’s journey” from a need for information to being ready to buy.

New to inbound marketing?