Client Success Stories.

Cabot

QUICK-TURN CUSTOM SAMPLE FULFILLMENT

Cabot Woodcare prides themselves on quality, but even more so on their ability to deliver inspired customer service. One way they demonstrate superior service is through their unique product sampling program. Using custom packaging delivered through UPS, Innovative Marketing Resources delivers actual paint and stain samples from an inventory of over 1400 sku's, to over 30,000 prospective customers every year and directs these customers to a specific local retailer of Cabot Woodcare Products. Correct product and same day shipment rates are over 99.9997%

"We chose Innovative Marketing Resources to implement a state-of-the-art fulfillment system for our sampling program and have relied on Innovative's accuracy, timeliness (same day fulfillment!) and quality control for the past 7 years. From electronic data interchange to inventory management to daily order shipments and reports, Innovative has proven to be a trusted partner and valuable resource in building better customer relationships for our business."

Gregg Riskin
Vice President, Marketing
Samuel Cabot, Inc.

Mathworks

INTERNATIONAL MASS CUSTOMIZED LEAD CAMPAIGN

The MathWorks is the leading developer and supplier of technical computing software inthe world. Employing more than 1,000 people, The MathWorks was founded in 1984, with offices and representatives throughout the world. Innovative Marketing Resources manages and delivers over 2.1 million outbound lead solicitations annually to an international marketplace. Mass customization and personalization enables The MathWorks to reach out and touch every prospect to increase response rates at a very reasonable cost.

"For the past seven years Innovative Marketing Resources has successfully project managed theexecution of The MathWorks direct mail program. With Innovative, our mailings have consistently gone out on schedule, with a high level of quality. In addition, we rely on them to maximize cost savings for each mailing and provide support in the areas of postal regulations and process automation. Innovative has proven itself to be a trusted partner and a valuable resource."

Janet Goodwin
Manager, North American Marketing
The MathWorks, Inc.

YGC

THE RIGHT OFFER AT THE RIGHT TIME

Your Gift Certificate (YGC) provides businesses with the opportunity to present unique offers to qualified consumers during specific life events when they are in a purchase making mode. Their ‘New Home Owner' program has been incredibly successful, providing companies like Bose, Comcast, Ethan Allen and Jordan's Furniture with first-mover access to those making buying decisions for the home. The success enjoyed by YGC's marketing partners is the result of presenting the right offer, at the right time, to the right person. Each mass customized offer creates customer relevance with up to 17 points of personalization! That's the result created by truly innovative marketing, and Innovative Marketing Resources has been instrumental in making it happen every day with every prospect.

"For the past 4 years YGC has relied on Innovative Marketing to print, kit, package and ship over 1400 personalized marketing kits each week to the Boston Globe who in turn delivers them, along with a complimentary newspaper, to the doorstep of new home owners the first Sunday they are in their new home. Innovative meets the strict time schedules, complex kitting and personalized matching required to delight recipients and make a purchase-provoking impression. Innovative is always proactive, responsive and attentive to making our marketing great. The many testimonials on our website demonstrate how Innovative has helped our company build goodwill and terrific relationships with our customers."

Kenneth Kahn
CEO
Your Gift Certificate.com