Improve Lead Conversion With Lead Nurturing
Once you have created great offers, calls-to-action and landing pages, you need to qualify your captured leads and coax them through each step in your sales funnel. Lead nurturing gently moves your leads down the funnel by sending them increasingly engaging information and useful offers periodically via e-mail. Using HubSpot's lead nurturing tools you can automate the delivery of lead nurturing emails and present additional offers to your potential customers.
The content of each e-mail needs to be relevant and not too "spammy". As in a good landing page, you should communicate the value of your offer and tell them how to get it. Click throughs from your lead nurturing e-mails give you valuable insights into your leads' preferences and how to proceed to convert them to customers.
Lead Nurturing Campaign Benefits
- Keep you leads interested with new offers
- Move them down the sales funnel to become customers
- Compare lead nurturing results, select best performers
Our Inbound Marketing team provides the strategy, graphics and content. We provide lead intelligence and email marketing lead segmentation that customizes your messages based on areas of interest. Lead Nurturing campaign design and setup, including 3-5 custom messages start at $250 for current HubSpot customers. Delivery within 2-3 working days! Contact us to quote on your project!
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