The goal of inbound marketing is to attract self-qualified buyers to your business. Knowing that, you have to discover the ways people may find you when they use a search engine. If your business does not come up as one of the first hits on a search, people aren't going to keep looking around for you. Face it, they don't even know you are there. So, it is essential to learn what it takes and then implement the means for your company to be in the top search results. That way you can be found and generate more traffic through your website. SEOmoz released its 2011 survey of 72 search engine experts to explain how search engines see your website information. Understanding the importance of these factors helps you create and organize information that rises to the top of search results.
What is bounce rate and what can I do about it?
The important thing to note is that being found takes more than just a nice looking website; it is about creating informative, relevant content every day and making that content attractive to search engines. It's about being recognized by others, using inbound links to your content. It is also about being connected and staying connected on social media sites like Twitter, Facebook, and Linked In profiles. You want people to be able to find you in more than one way. Not everyone is going to type in the same words in their search engine and someone that has a Facebook profile, might not tweet. So, make yourself available in as many ways as you can. The more people that find your site, blogs, and profile and the more often your name pops up online, the more you can generate traffic for you site. Now although that can seem like a lot to take in, there are just three steps to focus on to increase the amount of traffic you get.
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4 Easy Steps to Increasing Website Traffic
Finding Great Keywords
Creating Web Content
Optimizing Web Content
Promoting Web Content