So let's say that you have started to establish a good flow of traffic to your site.  People are starting to find your company online because you have done a great job optimizing your website content.  This is all good news, but that traffic is worth nothing to you if you are not eventually converting some of it into leads, and then customers.  Generating more and more traffic is a good thing, but it is very important to put effort into getting information out of the people who are visiting your site.  You can convert your traffic into leads by:

• Creating Calls to Action (CTA's)

• Making Compelling Offers

• Why My Leads May Not Be Converting

Read: Opportunities You're Missing for Vistor Conversion

Read: Tactics to create offers that convert

Read: Use eMail to Re-engage Sleepy Prospects

Once you start generating leads, its important to not let them slip away.  Far too often, businesses will obtain information from a potential customer, and not follow up with them to possibly obtain a new customer.  To do this, it is important to work on:

• Reasons for lead form abandonment
• Lead Nurturing (Email, Phone calls)

Stay in contact!  There's no point in gathering information from visitors to your site if you're not going to use it.  Find out more about your potential customers and see what you can do to help.