So you have content, and it's optimized for both on page and off page SEO. Does anyone know? Web bots will crawl your site regularly but what matters isn't a web bot, it's a prospective client or someone who may want to link to your amazing content. Beyond search engines, there are some additional means for you to stimulate interest in your work. Social media has evolved into the most powerful self promotion tool on the web. Social media includes things like Facebook, Twitter, LinkedIn, Youtube, and Flickr and each social media "channel" has its own unique "voice" and people who congregate there.
Read: Social Media is Changing the Rules for SEO
Facebook, although originally started to help college kids get and stay connected, is now a popular way for businesses to share information with prospects. Yes, business people use Facebook, and business use is increasing. You can write a paragraph about your business and then post information on your wall to let others know what is going on. It is a great way to share links to information you may think you audience will be interested in. For example, it's a great way to share a new blog post or other new content that you have created and are ready for people to see.
Twitter is a great way to just get the word out...and fast. With posts limited to 140 characters, it's great for people who a "cruising" for the latest scoop. The key to Twitter is your following. Just as in real life, people will follow you based on your reputation and how often you have interesting information to share. Once you start building a following you'll need to make sure you keep your followers up to date with interesting news about your business, your industry and your other cusotmers. Twitter is also great for fast-paced online conversations about your business.
Linked In is like Facebook as well, but has a strictly business tone. It is a great way to start networking and getting connected with people in other businesses. The more people in your business that start to network and communicate on Linked In, the more connections you will have for you business. You can join group discussions and let people know what is going on with your business.
Youtube is great if you have videos you want to share - and the saying that a picture is worth 1000 words is certainly true. Your company may have informational videos or testimonials about your business and Youtube is a good place to distribute them.
On Flickr, you can share photos. So if you have photos of the hard work going on at your company or photos of the good you're doing, then you should share them! People want to see what's going on within the companies the are associated, so this is a great way to share that with people.