1) Blog regularly. What would you do if you turned on your favorite program and it wasn't on? If you couldn't count on getting what you were looking for, consistently, you'd go elsewhere. The same is true of your blog audience. Consistently creating great blog content that people naturally want to read and link to is one of the most tried and true ways to organically generate inbound links.
2) RSS: Make it easy for your readers to subscribe. Setting up an RSS feed makes it easier for others to syndicate your content and then provide links back to your website. Make it easy for your readers to see your latest content. Create an RSS feed.
3) Reference authors, especially popular ones. Your blog content is also your gateway to social media channels. Linking to popular bloggers who are writing and sharing content the is relevant to your audience is a great way to build more credibility for your own blogs. The more you link to others, the greater likelihood one of those bloggers will return the favor.
4) Write posts for other blogs. Find blogs that are talking about topics similar to yours. Tools like this, mentioned in the Mashable article are a great way to narrow your search. hances are they reach an audience slightly difference from your own. Ask the publisher if you can post a guest blog. If one accepts, they should be willing to give you an inbound link in the post.
5) Create resource lists. Readers love lists. Lists are compact, quick reads that are full of actionable information. By creating a comprehensive resource list, you make it easy for other bloggers and social media promoters to link to it in their own posts instead of rehashing and curating all that content themselves.
6) Do some TopicJacking. SocialEars is on to something. TopicJacking is a way to use trending and popular articles that are similar to your own blog content to build credibility. By linking to highly shared content from your own blog, you'll quickly build your cred.
7) Create case studies. Showcase your success. Sucecss breeds more success. If you make your clients look good in case studies about their business and publish those case studies, giving your clients some free publicity, you can bet they'll be linking to your site!
8) Do a book review. Look for author's who are publishing or promoting in social channels using a tool like Social Ears. If you provide a comprehensive review about another author's content that's relevant to your audience, in your own blog, there's a good chance they (and others!) will link to it.
9) Conduct a survey. If your surveys are short, relevant and you promise to share the results with others... your audience will participate! Collect the data on your site and instead of keeping the information for yourself, where only a few people may see it, give some high authority sites who publish on the same content topic access to your findings. They'll create links back to your site as the source for the data and boom, you're gaining cred.
10) Host a free webinar, and post an archived copy online. If it’s informative, your attendees will absolutely share it. Use a service like Wistia to also post a transcript of your content. The extra content, which should be loaded with your keywords, will be crawled by Google and help improve your SERPs.
11) Create free tools. Innovative Marketing, for example created the Admissions Marketing Activity Calculator which is very popular with schools. HubSpot, created Marketing Grader to which many agencies, partners, and others in our industry link.
12) Create templates. What templates would make people's jobs easier? A designer, for example, might create a library of downloadable business card templates. The Content Marketer's Blueprint includes templates for premium content like whitepapers, to which others could link over and over! Bookmarkable content is often the kind of content that gets tons of inbound links.
13) Create other forms of visual content. Remember that cartoons, content visualizations, charts and graphs, and the like are extremely popular as people become more and more visual. Plus, they take a little time and money to make, so if you've done the legwork, others will probably skip the fuss of creating their own visual content and link to yours instead!
14) Create an infographic. People absolutely love to share infographics. Share your design with those that you cite as data sources, and make the embed code for your infographic easily accessible.
15) Create a meme. Meme's are a virally-transmitted cultural symbol or social idea. You may recall the Dos Equis beer meme, the most interesting man in the world or the Matercard, for everything else, there's Mastercard meme. These memes created thousands of spin off marketing opportunities. Memes are known, above all else, for spreading and evolving -- use your social media accounts to make it spread even further!
16) Create a presentation. Slice one of your infographics into pieces and do a take-of presentation on each (share your presentations on slideshare to get even more mileage from your work). You can put your presentations up on your blog or in your website's resource center. If you do voice overs, it's always good to include a transcription - which increases your searchable content even further!
17) Create something funny! Humorous content can be some of the most viral. Think about the funny inside jokes (think like the comic strip Dilbert) in your industry, and capitalize on it with some humorous content that is linkable!
18) Do online PR about interesting company news. Post it up on your website, and push out your press releases to your social channels (Twitter, LinkedIn, Facebook, G+) or one of the established PR wire services like PRNewswire or Businesswire .
19) Send out a joint press release when your news involves another company. This is sort of like guest blogging in that you're sharing another organization's reputation. Similarly, joint releases can help you reach related audiences that, in a press release about just your company, may not have linked to your site.
20) Get interviewed. Services like Vocus’ helpareporter.com, also known as HARO, work wonders for finding new linking opportunities. But you won't get if you don't ask... request that journalists include a mention of your company in any quotes they use so there's a higher likelihood for an inbound link.
21) Author an "op-ed" article. Target online versions of big newspaper and magazine publications that cater to your industry for an extremely valuable inbound link. Remember that your content can't be self promoting. Offer candid insights and unbiased analysis. The links will come because the audience wants to learn more, not because you manipulate them into paying attention to you.
22) Partner with companies in complementary industries. Do you have marketing partners? Web designers you work with? Content creators who have their own websites and blogs? All these are sources for links back to your own content. Think about companies who you partner with and who can help you expand your audience. Then, ask them for links back to your own content.
23) Request reviews. On sites like Ebay and Amazon.com, sellers often ask for reviews and positive reviews become a great proxy for quality. You can ask users of your product or service to review your offering. Reviews can be posted on your site, but can be even more effective if posted on another site with a link back to your content.
24) Search for and monitor mentions of your brand. Contact webmasters about turning those mentions into inbound links, but only when it's warranted -- like when they're citing data of yours, for example.
25) Incorporate "Tweet This" links into your data driven content. A big part of building inbound links is exposing your content to the masses. Social media channels are perfect for this. Including "Tweet This" links for tweetable snippets of your content will encourage social sharing of your content, which means greater visibility in search engines, Twitter streams, news feeds, etc. The real win here is that the more visible your content is, the more likely it is to be shared and linked to.
26) Install social sharing widgets. Just like "Tweet This" links get your content out there, so do social sharing buttons and widgets. Include them in your marketing content like case studies, whitepapers/ebooks, email signatures and blog posts!
27) Sponsor or speak at an event. Events usually provide speakers and sponsors with great website publicity. You can often negotiate inbound links into your terms to ensure that your audience connects with you after your presentation. Be sure to create a custom landing page for the event to maximize response.
28) Volunteer to be the subject of a case study. Every client engagement creates the opportunity for a case study. Even engagements that do not produce great results can provide valuable lessons. If you're working with a well known vendor in your industry, volunteer your time to be a case study and get a backlink once it's published.
29) Give away free trials and sneak peeks of your product. People love to be first. When someone is first to know about something new, they tell others. If you give people the opportunity to see something new about your product or service, negotiate a review in exchange for advanced access. Make sure the review includes an inbound link!
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