Local SEO can help prospects in your area find your business through your website location specific searches. This extremely targeted traffic can be directed to your business by following these five local SEO recommendations or take a look at this example:

Read: 7 Tips To Launch A Successful Local Promotion

1. Claim your profile on Google Places. Leaving these profiles as they appear by default is setting potential customers up for disappointment due to the lack of information they find. A default profile usually contains very basic information such as company name, address and sometimes a phone number. With so little to go on, there is nothing to entice prospects to look further and no website for them to visit. Claiming your profile allows you control over the content and the ability to add helpful details.
2. Develop your "Places" profile. A fully fleshed profile creates many more opportunities to convert visitors into website traffic. Photos and videos that describe your offerings add another element of prospect-friendly information to your profile and help capture attention. Encourage your current customers to provide reviews, and do not worry about a few less than positive reviews. They show that legitimate people are reviewing your business. Lastly, incentives such as coupons can motivate people to visit your website and sign up or buy from you.
3. Categorize your Google Places listing. Placing your business in the proper category will help direct traffic from broad queries by putting your business information where it belongs. Someone searching for 'dog day care' is not going to give your 'child day care' business a second look. Add as many relevant categories as necessary to generate the most traffic. Going overboard by adding categories your business does not operate in will just lower the quality of your results and frustrate visitors looking for something you do not provide.
4. Add relevant keywords to the titles on your website.
   The title field of your page will be shown on blended Google Places results, so carefully sprinkle your titles with keywords that will catch the attention of users. Using the Google Adwords Keyword Tool can help you identify useful local search terms to integrate into your website page titles. Relevant titles are already an important part of on-page SEO best practices, but you can fine-tune these titles to attract additional customers using location specific searches.
5. Place your address on every page of your website. This helps Google identify you by location and provides relevance for your website in local search results. Additionally, if your business has multiple locations, be sure to create a unique landing page for every location, complete with address and telephone number. When determining how to choose the location to optimize for, (i.e. town, city, suburb, county, region, etc.) consider how you, your friends and colleagues search for local services. Ask them. Different parts of the country search different ways. For example, in Boston people generally search for “keyword Boston” In other locales, people tend to search the opposite – “Nashua keyword” for instance. Also, if you’re in a suburb, typically searches are done to include the nearest metropolitan area rather than the name of the suburb. However, this is not always the case so it’s important to ask around.
6. Local Search Quality Ranking. What are local search quality rankings? These are other web properties which contain the same or similar information that resides on your Google Places profile. Sort of a peer-to-peer network. They provide Google with added confidence that you are indeed a legitimate business worth indexing. These generally fit into two flavors that you need to pay attention to. Flavor one represents those sites where people can leave reviews about your business. Websites like Yelp, Merchant Circle, “yellow page” type websites, Angie’s List, etc. all represent this type of website. Flavor two includes directories and social media (from Foursquare to Realtor.com). LinkedIn is a particularly powerful quality signal, because not only can Google index your company’s profile, but Google can also take inventory of all of your employees that link to your company’s profile. Thus, adding to Google’s confidence that you are indeed a legitimate business that is worth indexing.

Once you've got a grasp of the elements of localized SEO from the example here, apply the 6 strategies on this page to your pages to get your product and service in the top ranking on localized searches.