So you have written some interesting content. The question is, will it come up first when a prospect searches for the topic you've written about? The odds are it won't. So how do you get your content to be one of the first links to pop up? Optimize it. Optimizing all of your content will increase your chances of coming up first in a search.
When you think about how people search for things on the internet, you realize that the first thing they do is type in a word or phrase hoping that what they are looking for comes up. In search engine language, those search terms that prospects enter are called "keywords". Keywords are important because the higher your content ranks for a keyword, the more likely it is to come up first when someone uses the keyword in a search engine. So to start optimizing your content, you need to step into your prospect's shoes. Think about the words and phrases they might be typing that are related to your website or web pages. Think of all the variations that people may come up, even though they are searching for similar things. Once you have researched keywords that apply to your content, you need to start using them to optimize your material.
Keywords are the most critical factor for optimizing your content. Once you have found keywords that work, you need to put them in the right places. Note that with each new web page you create, you will have to do more keyword research that applies to the content on that page. This level of optimization is called On-Page SEO.
Three Steps to Optimizing your Inbound Marketing Content