We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? This 53-page guide teaches you how to optimize your site to attract (and retain) visitors, landing page best practices, SEO basics, and more.
Companies that blog regularly average 40% more site visitors than non-bloggers. Think about it - more content = more opportunity to be found in search. Learn best practices, content ideas, and promotion topics to make your blog bring in qualified leads.
Organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010. By contrast, companies with poor alignment saw revenues decline by 4%. Check out this guide on unifying your sales and marketing efforts.
Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Learn about the three key ingredients to IMR's inbound marketing strategy through our interactive online walkthrough.