List Acquisition & Management

Innovative clients enjoy increased response rates and more effective direct marketing programs by taking advantage of our expertise in developing and procuring highly targeted mailing lists. Innovative works with clients to research and access the most effective lists available for their direct response projects. The final lists we generate are frequently the result of a compilation from multiple sources.

Once lists are created, we clean them up and optimize for maximum postage savings — often reducing postage costs by 30 to 45 percent. In addition to helping our clients to create effective mailing lists, Innovative maintains the lists by posting additions and changes, keeping data up to date and accurate, updating the database to reflect responses in real time, and maintaining secure, off-site back-ups.