A good content marketing strategy will attract new business opportunities using content. To be successful, you will need to know exactly who you are talking to and how they make purchasing decisions (the buyer persona). You will also need to answer the buyer’s questions at each stage of their “buyer’s journey” and map your sales process using content (content plan). Finally, identify where the content would most likely reach your target audience (distribution plan). These are the three elements of a content marketing strategy that can grow your business, but creating these strategic plans takes a lot of work. Here are the steps you need to take, and resources you can use to create your own content marketing strategy. All great things take time and effort, so make the time and put in the effort!