Take a guess at what the most-talked about sporting event of the year is. Super Bowl? Only the U.S. tunes into that. The Olympics? It certainly has a worldwide audience, but it actually falls short of the social record. The World Cup, however, generated 1 million more tweets than the Super Bowl and the Olympics combined, and that was one month before it even started.
So what is it about the World Cup that makes people from all over the world take to the Internet? We've rounded up some of the best digital content and most shocking statistics to come out of this year's tournament.