In a move that has already earned the nickname “mobilegeddon”, Google released an algorithm update on Tuesday (4/21/2015). Even though they’ve been discussing this algorithm for months, journalists far and wide took to their keyboard to proclaim it as “mobilegeddon”, and if you searched hard enough, you could probably find a post or two titled “the end of SEO as we know it”.
As an agency, we intentionally avoided jumping in on the Mobilegeddon bonanza. It’s an important update to the Google algorithm, but journalists going into a frenzy was a wee bit over the top.
So…take a step back and breathe. Here’s the non-apocalyptic version of things: