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Where Are People Clicking on Your Website? This Visual Tool Will Tell You

Let’s say you are running a PPC campaign for a particular landing page selling a particular product or service. Wouldn’t it be nice to know where people are clicking when they arrive on this page?

Well, with apps like SumoMe, now you can see where website visitors are clicking.

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May 28, 2015 9:00:00 AM
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Writing Emails That Convert is Easier Than You Think

An upcoming HubSpot broadcast promises to transform your email marketing based on “Maslow’s Hierarchy of Needs.” Do you really have to understand complicated psychological theories to create good inbound marketing emails?

Nope.

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May 22, 2015 8:00:00 AM
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The McDonald's Brand: Contrived and Confused

 


Ever hear the expression, "You should stick to what you know?" Well, I strongly feel that way about McDonald’s, a corporation that has long been known for its quick service of cheap food. In fact, it is still known for peddling inexpensive food at an incredibly fast rate.

But more people are beginning to turn elsewhere for fast food alternatives since the McDonald’s service model is often equated with having lower quality ingredients compared to companies like Chipotle, which markets itself as fast food with higher quality and fresher ingredients. 

As an occasional consumer of McDonald’s, I understand how bad it is for me and what I am getting into every time. Like most McDonalds customers, I don't really care about how unhealthy their food is.

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May 19, 2015 9:00:00 AM
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4 Stupid Content Writing Mistakes (and How to Avoid Them)

Remember that particularly nasty college professor who threatened to dock a letter grade from your papers for every misspelling he found? What was his problem, anyway? Shouldn’t the content of your writing matter more than a few spelling mistakes here and there?

Like it or not, your grouchy prof was trying to teach you a valuable lesson. In writing, image matters. Sloppiness reflects poorly on a writer and, by extension, whatever argument the writer is trying to make.

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May 15, 2015 8:00:00 AM
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One Way to Make Your Case Studies Really Pop


A former boss used to tell me, “If you didn’t learn at least one new thing today, consider it a wasted day.” I always liked that. Well, today I learned something new about quotes, and wanted to share it with you.

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May 5, 2015 12:06:00 PM
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How to Write Blog Content Post-Mobilegeddon

For me, Google’s algorithm change favoring “mobile-friendly” sites on mobile searches was only the second-most interesting news coming out of the search giant last Tuesday. What really captured my attention was the announcement that Google had turned its Street View cameras on Loch Ness, the murky dwelling place of the fabled Scottish monster.

Why was I more drawn to a cryptozoological publicity stunt than the impending “mobilegeddon”?

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Apr 27, 2015 8:00:00 AM
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[Infographic] The Ultimate Guide to Creating Visually Appealing Content

For this weeks "visual content of the week", we are going to discuss Neil Patel's "Ultimate Guide to Creating Visually Appealing Content." Why? Because visual is essential.

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Apr 24, 2015 8:00:00 AM
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Mobilegeddon Schmobilegeddon: the Non-Apocalyptic Realities of Google’s Algorithm Update

In a move that has already earned the nickname “mobilegeddon”, Google released an algorithm update on Tuesday (4/21/2015). Even though they’ve been discussing this algorithm for months, journalists far and wide took to their keyboard to proclaim it as “mobilegeddon”, and if you searched hard enough, you could probably find a post or two titled “the end of SEO as we know it”.

As an agency, we intentionally avoided jumping in on the Mobilegeddon bonanza. It’s an important update to the Google algorithm, but journalists going into a frenzy was a wee bit over the top.

So…take a step back and breathe. Here’s the non-apocalyptic version of things:

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Apr 23, 2015 7:30:00 AM
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[Tutorial] How to Create a Foolproof Featured Blog Image in 376 Seconds or Less

Here’s the situation: you spend one hour writing that new blog post, another 30 minutes perfecting it, and then another 30 minutes soliciting feedback and incorporating edits into your final draft. You’re now two hours deep. You copy/paste it into you blog tool of choice (shout out to Hubspot’s awesome blog tool), do some internal linking, and it’s now time to choose your featured blog image.

Oh no.

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Apr 21, 2015 6:30:00 AM
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So your blog titles sound similar? So what.

Here’s the situation: you have your content calendar open and you are mapping out your content titles for the next 4 weeks. As you write the titles, you start to get alarmed—a few of these new titles you’re writing sound pretty similar to ones you wrote a few months ago.

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Apr 20, 2015 1:45:00 PM
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