Checklist: Is Your Blog Post Highly Shareable on Social Media? [Updated]

Successful online marketing now requires more than traditional SEO tactics. If you want your business, school, or nonprofit organization to achieve a high-volume website and a booming sales operation, you must regularly publish relevant, engaging, information-rich, high-impact, and very shareable online content.

Whether or not search engines like Google directly factor social sharing into their page rankings, every time someone shares one of your blog articles with their network of friends and industry contacts, it increases the reach of your content and magnifies your opportunities for higher rates of traffic and lead generation.

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Apr 11, 2016 1:04:00 PM
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[SEO Case Study] What Happens When You Blog Twice a Day for 5 Weeks?



In the Northeast following Hurricane Sandy in 2012, most people were left with catastrophe and businesses were forced to shut down for weeks due to damage, no electricity, phone lines, or heat.

It was a devastating time for the area, no matter how much you may have personally been hit by the storm.

When you work for other businesses, like marketing agencies do, your cashflow disappears really quick in this scenario. And that’s what happened to me at the time, as a one-person company trying to grow.

With this forced downtime, there was a silver lining.

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Feb 24, 2016 11:01:48 AM
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This Amp Goes to Eleven: What to Do When Nobody's Reading Your Incredible Marketing Content

“What do you mean nobody read my whitepaper? We spent over a month researching, writing, and designing it.We even interviewed our buyer personas to make sure it was content they’d want to read! How can nobody be clicking on it? You’re the consultant, what’d we do wrong here?!”

Surprisingly, in situations like these, my answer is oftentimes, “Nothing.”

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Dec 17, 2015 2:00:42 PM
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Why Click-Through Rate (CTR) is a Useless Marketing Metric

 

When I worked for a large digital advertising company, the gold standard on which we judged our clients’ campaigns was the click-through rate, CTR for short.

“How is the CTR on that new campaign doing?” was always the first question I was asked in the morning, even before I managed to grab my first cup of coffee.

I couldn’t help but wonder what became of the people who clicked on our display ads. Were they really influencing our clients’ bottom line? At times I began to feel a bit guilty.

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Nov 4, 2014 7:30:00 AM
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Negative SEO Hype; Removing Harmful Backlinks Isn't As Crucial As You Think

"I overestimate the power of my black hat"

When high-quality, relevant, popular websites link to your website, it can do wonders for your search engine ranking. We don’t know everything that goes into Google’s arcane algorithm, but we do know that backlinks (SEO-speak for links from other websites that link back to your website) play a role in it.

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Aug 25, 2014 8:50:00 AM
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The Social Side of SEO

What do you need to know about the social side of SEO?  Social media now has a significant impact on your search rankings.  SEO has gone social; your social media presence combined with the social capital of your content—the social signals generated by your digital publishing efforts—play an important role in how visible you appear in search results.  Marketing success is unattainable without highly shareable content.  When your content is curated and shared on social media, it sends social signals like tweets, +1s, likes, pins and LinkedIn shares, which indicate the popularity and social reach of your content. 

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Mar 5, 2014 10:30:00 PM
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SEO Has Gone Social

Search engine optimization is not dead.  It is alive and well; it has just gone social like nearly everything else.  Social media has come to be a dominant force in everyday life, including marketing and business.  Attaining SEO success now depends in large part on the social capital of your content.  Although keyword research still matters, content writers should focus on creating highly shareable content first and foremost.  Every time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it receives a stamp of approval—boosting its reach, increasing website traffic, enhancing SEO, and inciting greater lead generation and conversion.  

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Feb 13, 2014 7:00:00 PM
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A New Approach to Inbound Content: Topic Hubs

Inbound_Marketing_Comic_-_Everything_You_Need_to_Know_About_Neuroscience_in_400_Words_or_Less

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Nov 11, 2013 8:00:00 AM
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On Content: Toward a New Theory of Content

(Last week, I promised that this week I would deliver a second part of my series-within-a-series, “How Not to Write a Blog Post.” If you’re waiting with baited breath for that continuation, I’m sad to report, events have come between us. Let that be a lesson to content marketers and writers; if you have something new to say, say it, best laid content calendars be damned.)

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Oct 18, 2013 9:00:00 AM
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Increase the Reach of Your Content

To incite higher website traffic and more new business, captivating, high-impact and highly shareable content is required.  Social content curation—social sharing—is now critical to SEO. When your content gets shared on social media, its reach is magnified—resulting in seriously enhanced website traffic, lead generation and SEO.  After producing industry-leading, highly shareable content, you must maximize its social exposure to ensure that it achieves impressive reach and gets widely read.  After all, you do not want all your hard work in creating high-quality content to go to waste.

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Sep 20, 2013 5:10:00 PM
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