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The Social Side of SEO

What do you need to know about the social side of SEO?  Social media now has a significant impact on your search rankings.  SEO has gone social; your social media presence combined with the social capital of your content—the social signals generated by your digital publishing efforts—play an important role in how visible you appear in search results.  Marketing success is unattainable without highly shareable content.  When your content is curated and shared on social media, it sends social signals like tweets, +1s, likes, pins and LinkedIn shares, which indicate the popularity and social reach of your content. 

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Mar 5, 2014 10:30:00 PM
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SEO Has Gone Social

Search engine optimization is not dead.  It is alive and well; it has just gone social like nearly everything else.  Social media has come to be a dominant force in everyday life, including marketing and business.  Attaining SEO success now depends in large part on the social capital of your content.  Although keyword research still matters, content writers should focus on creating highly shareable content first and foremost.  Every time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it receives a stamp of approval—boosting its reach, increasing website traffic, enhancing SEO, and inciting greater lead generation and conversion.  

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Feb 13, 2014 7:00:00 PM
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A New Approach to Inbound Content: Topic Hubs

Inbound_Marketing_Comic_-_Everything_You_Need_to_Know_About_Neuroscience_in_400_Words_or_Less

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Nov 11, 2013 8:00:00 AM
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On Content: Toward a New Theory of Content

(Last week, I promised that this week I would deliver a second part of my series-within-a-series, “How Not to Write a Blog Post.” If you’re waiting with baited breath for that continuation, I’m sad to report, events have come between us. Let that be a lesson to content marketers and writers; if you have something new to say, say it, best laid content calendars be damned.)

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Oct 18, 2013 9:00:00 AM
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Increase the Reach of Your Content

To incite higher website traffic and more new business, captivating, high-impact and highly shareable content is required.  Social content curation—social sharing—is now critical to SEO. When your content gets shared on social media, its reach is magnified—resulting in seriously enhanced website traffic, lead generation and SEO.  After producing industry-leading, highly shareable content, you must maximize its social exposure to ensure that it achieves impressive reach and gets widely read.  After all, you do not want all your hard work in creating high-quality content to go to waste.

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Sep 20, 2013 5:10:00 PM
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The Content Marketer's Checklist For Optimizing Blog Content

When you blog, do you consistently do the things that make your content beneficial to your audience? Blogs are important for lead generation, search engine optimization, and demonstrating authority and expertise – so don’t just blog, but blog correctly!

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Sep 4, 2013 7:33:00 AM
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The Marketing Value of Google+

Google attracts over a billion unique website visitors each month.  According to VentureBeat, Google+ has over 400 million users and 343 active users—making it the second-largest social network after Google _inbound_marketingFacebook.  Google Plus Pages for Business (GPPB) are user-friendly and can increase traffic at the top-of-the-funnel lead generation and magnify engagement.  With Direct Connect, searching “+ your company name” on Google leads prospects directly to your GPPB page.  There are numerous ways you can use Google+ to boost lead generation, including the sharing of content, images and video.  Google+ Circles, the +1 button, Google+ Events and Hangouts, author verification and of course Google AuthorRank are among the other marketing benefits of Google+. 

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Jul 24, 2013 7:30:00 PM
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Promote Your Content Like P.T. Barnum

To achieve high website traffic and increased new business, creating engaging, high-impact and highly shareable content is essential.  High rates of social content curation are critical PT-Barnum-content-promotionto SEO.  When your content is shared on social media, its reach is amplified—leading to more website traffic and lead generation and better SEO.  Once you create top-notch, highly shareable content, you need to maximize its social exposure and make sure it gets widely read.  P.T. Barnum said it best: “Without promotion something terrible happens…Nothing!”       

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May 29, 2013 7:40:00 PM
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SSL Conversion Rates: A Perfect Example of a Changed Search Market

B2B content marketers are charged with getting more qualified prospects to consume their helpful content and moving them down their automated sales funnel.  You can tell when the right people are finding ssl-traffic-personalized-searchyour content, such as your blog, by looking at the conversion rates on your top-of-the-funnel offers. Assuming you have built strong calls-to-action into your blog articles, which lead to contextually aligned pieces of premium content, you will see your traffic and conversions moving up and to the right.  As you examine the conversion rates for organic searchsearch engine traffic that actually converts to leadsyou will always be confronted with the fact that about 40 percent of your organic traffic has hidden source data or SSL traffic, meaning that you do not know what search term that person used to find your content (See screenshot below).  Yes, you know these people are arriving via a search engine, but Google will not release information on what terms they were searching for to find your content.  So, how does Google decide what source data gets hidden from you in analytics?  Anyone that is signed into Google will have hidden source data, which means that this mystery segment will continue to grow with every new Google application.  This is quite scary, right?

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May 16, 2013 6:02:00 PM
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Content Marketing: The Story of Sustainable Business Growth

the-story-of-content-marketingThe role of a marketing agency has become relatively simple: create quality content. Clients look to you to increase sales.  However, they are constantly frustrated, since every tactical internet marketing solution they knew to be successful in the past is being phased out by ever faster developments in technology. I find this focus on "tactical marketing solutions" to be my number one challenge when talking with clients. To be a successful "business grower," which all of us should strive to be, we must help our clients embrace sustainable growth strategies, rather than allowing ourselves to be subject to increasing costs per click, expensive email lists and strategy busting search engine algorithm updates. Today, sustainable internet marketing strategies boil down to one thing: quality content, not quality tactics.

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Apr 2, 2013 1:50:00 PM
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