Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way. Content marketing is becoming increasingly competitive, and brands are using everything in their arsenals to outdo their competitors. Although content must have a strong emotional impact in order to go viral, some types of emotions yield better results than others. However, both positive as well as negative emotions can amplify the reach of your content. If your branding and marketing are not emotionally savvy, it is high time that you raise their emotional IQs.