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Does Your Marketing Have a High Emotional IQ?

Emotions have a powerful influence on decision-making and behavior.  When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way.  Content marketing is becoming increasingly competitive, and brands are using everything in their arsenals to outdo their competitors.  Although content must have a strong emotional impact in order to go viral, some types of emotions yield better results than others.  However, both positive as well as negative emotions can amplify the reach of your content.  If your branding and marketing are not emotionally savvy, it is high time that you raise their emotional IQs. 

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Jan 16, 2014 9:00:00 PM
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The Soaring Popularity of Pinterest [Infographic]

Pinterest is really popping.  It has quickly become one of the fastest growing social networks.  According to a recent Pew study, 15% of American internet users are on now Pinterest—just Pinterest-inbound-marketingbarely trailing Twitter at 16%.  Pinterest recently launched pages for business—allowing commercial use of the network.  With its aim to “connect everyone in the world through the things they find interesting,” it could be a great addition to your content and social media marketing.  

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Feb 22, 2013 3:23:00 PM
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The Rising Influence of Social Media

Social media is not a flash in the pan.  It is a big deal and has become so integral to modern life.  Many prospects may not even take a company seriously, if it does notSocial-Media-Marketing-Horse-Race have a presence on Facebook and Twitter.  Organizations that ignore social media marketing do so at their own peril.  Most major corporations have a presence on some, if not all, of the major social networks—FacebookTwitterLinkedIn and Google+.  Doing social media marketing right requires genuine engagement, smart content curation and the sharing of your own original, highly shareable content.  Excellent content creation is critical.  Without it, social media success does not have real value.  Attracting a larger captive audience on social media is great.  However, what good does it bring, if you are not achieving increased website traffic, lead generation and ultimately more new business as a result of your social media efforts?

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Feb 15, 2013 12:34:00 PM
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Why Your Company Needs to Blog

With all the hullabaloo surrounding social media, business blogging is not getting the attention it rightfully deserves.  There are so many benefits of maintaining an effective company blog, and companies who do not risk business-blogging-inbound-marketingmissing out on opportunities for increased lead generation, more new business and amplified brand recognition—to name only a few.  According to HubSpot,  companies that maintain blogs attract 55% more website visitors, get 97% more inbound links and have 434% more indexed web pages than companies without blogs.  The more often a company blogs, the more traffic and leads it will be able to produce.  Businesses that produce at least 20 blog posts per month generate over five times more traffic than those that produce less than four per month.  Additionally, companies that blog at least 20 times per month generate four times more leads than those without a blog.  Clearly, high-quality business blogging has real value.  Learn how to take your content marketing to the next level.

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Jan 31, 2013 10:38:00 AM
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Two Epic InfoGraphics On Social Media and Content Marketing

I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6 foot poster on my wall but studying the image on my 20” monitor just didn’t inspire me. So an infographic really needs to scream value in order to get my attention or get me to share it. That said, there are two recent infographics about trends that do have my attention. Here they are, and here are my thoughts on each.trending now infographics

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Nov 27, 2012 8:59:00 AM
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Inbound Marketing Content Creation: Blog Posts Are Not the Only Option

Content creation is vital to inbound marketing, and most marketers know they need to update their company blog on a weekly basis.  Blog posts are necessary and inbound-marketing-content-creationimportant for driving traffic to your website.  However, there are other forms of content you can employ to add some variety and freshness to your website.  It is easy to fall into a content creation rut—producing the same types of content over and over, which can become boring and tiresome for you.   A lack of variety in content is not only boring for you; it is not exciting for your readers or prospects either.  Here are six fresh content ideas to help add some new life to your company website.

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Sep 6, 2012 8:00:00 AM
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Infographics: Amplify Your School Admissions Marketing This Summer

Infographics—or information graphics—are visual representations of information, data or knowledge.  They are used to convey complex data or a great deal of information in a streamlined fashion to foster quick and easy understanding. (remember the adage a picture is worth a thousand words?) Consider adding infographics to your school admissions marketing mix.  If you want your school to stand out to among its competitors and be memorable to prospective applicants, feature more visual content on your school website in order to amplify your school admissions marketinginfographics school admissions marketing

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May 31, 2012 9:42:00 AM
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