5 Businesses That Scored Big Wins With an Inbound Marketing Strategy [Supersized Case Study]

Too often, businesses embark on an inbound marketing campaign with the full power of the HubSpot platform but no idea where to focus that power.

They flit from tactic to tactic — blogging, creating landing pages and calls-to-action, building social media campaigns, tracking keywords — hoping to gain traction by chance.

Or they put on their blinders, narrowly zeroing in on an arbitrary tactic with no plan to pivot away if it doesn’t work.

The results rarely make a convincing case to re-up that costly HubSpot subscription. But as the five case studies here show, inbound marketing can be worth it. It can generate quality sales leads and new customers. But you can’t get there with either the tunnel vision or shotgun approach.

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Jun 28, 2016 7:30:00 AM
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How a Modern Website Redesign Boosted Leads 50% [Case Study]

As a provider of hypnotherapy training for mental health professionals, the Wellness Institute competes in a field saturated with “kooky,” low-quality websites. Wellness’ leadership team hoped a well-branded, high-quality website would stand out, establishing the institute’s credibility among an audience of experienced therapists with advanced degrees.

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May 18, 2016 10:52:23 AM
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Unwrapping HubSpot: 8 Tasks You Don’t Want to Forget in Your New Portal

When you first access your HubSpot portal, there are so many things to do: You can start by importing contacts, placing tracking code on your website, inviting your team (and each team member needs certain permissions, too), and the list goes on.

With so much to do, it’s easy to forget the important tasks.

Here’s a list of eight things you don’t want to forget to do in your brand new HubSpot portal.

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Apr 19, 2016 11:00:00 AM
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The One Thing That Separates Successful Inbound Marketers from Posers

 

One advantage to running the inbound marketing agency that has worked with and trained more HubSpot-certified agency partners than any other is that, if it’s possible for something to happen in an inbound marketing engagement, we’ve seen it happen.

We’ve seen inbound marketers consistently produce high-quality sales leads because they have a process for testing value proposition and honing their approach with data. And we’ve seen other marketers with huge budgets and Fortune 500-level resources give up after starting and restarting campaign after campaign with little to show for their investments.

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Apr 5, 2016 7:29:38 AM
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3 Ways to Get Freelance Content Writers to Do a Better Job

“Where do you find your writers?”

I brace myself for this question any time I’m called into a meeting with prospective clients of my inbound marketing agency. It’s what anyone who has tried inbound marketing for any significant length of time wants to know.

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Mar 29, 2016 7:30:00 AM
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Top 10 Free Apps to Make Digital Marketing Magic

 

Who says there’s no free lunch? They’re actually right; there isn’t. But if you’re getting started in marketing automation or if you’re already a user of marketing platforms like HubSpot or Marketo, there are some free tools that you can use to improve your effectiveness and make marketing magic.

But you already knew that, right? The reality is that a lot of the free tools out there are just junk. Buggy, bloated, or of questionable value. So the question isn’t whether or not there are free tools online. The million dollar question is which free tools will make you more productive and efficient and which tools will make you more of a digital marketing rock star with every minute of your precious time that you invest?

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Feb 17, 2016 8:00:00 AM
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The Year in Inbound: Our 10 Most Popular Articles for B2B Marketers in 2015

 

Before we get too far into 2016, we thought it would be interesting to look back one more time at 2015, a year of evolution for the inbound marketing world as a whole and for our agency, Innovative Marketing Resources, in particular.

In 2015, we published 73 articles for B2B marketers and business owners on our Innovative Marketer’s Blog. We’ve tallied up the stats. Here are the 10 articles you were most interested in reading in 2015.

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Jan 19, 2016 7:30:00 AM
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What Will Drive ROI from Inbound in 2016? My Prediction

 

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Jan 8, 2016 10:00:00 AM
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Do Salespeople Still Matter with Inbound Marketing? What the Data Says.

For some time now, we have heard that potential buyers do not want to be contacted by a salesperson during the awareness and consideration stages of the buyer’s journey. This statistic is often quoted:

“57% of the purchase decision is already complete before the customer even calls the supplier.” (CEB)

Many organizations are familiar with this statistic, but does it really mean sales has no role in the awareness and consideration stages? Many organizations have interpreted it this way, but I believe it’s a mistake.

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Dec 31, 2015 9:03:34 AM
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The 5 Reasons I Left HubSpot (Even Though I Loved Working There)

Two months ago, I was reporting for work every day to a job that I loved, with people I admired, at a company I believed in (which, incidentally, was recently named the city’s best place to work by the Boston Globe). Who would give all that up to take his chances somewhere else?

I did.

Why would I — a true believer in the power of inbound marketing as the modern way to do marketing — want to leave HubSpot, the biggest and best inbound marketing brand in the world, the company that invented inbound marketing?

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Dec 22, 2015 7:30:00 AM
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