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Confused About Lead Scoring? Lead Scoring 101

You used inbound marketing to transform that old website you thought was just an online brochure into a lead generating machine. But now as the initial shock wears off and you start engaging with your new leads, you’ve pretty quickly learned that some are better sales opportunities than others. You're not alone. Sixty-one percent of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. Sound familiar? 

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Jul 27, 2015 10:59:00 AM
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CRM: What Is Life After Inbound Marketing?

There comes a point in your inbound marketing, after you’ve put a process in place to create high quality content on a regular basis, and your marketing automation is turning out a stream of marketing qualified leads, when you begin to ask yourself, what’s next? This past month I’ve been doing a lot of work with Customer Relationship Management (CRM) integrations. We built two ground-up custom software integrations between in-house CRM software and Hubspot and also set up a number of integrations between Hubspot and Microsoft Dynamics CRM. Life after inbound marketing is CRM.inbound marketing qualified sales lead

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Oct 2, 2012 6:42:00 AM
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