LinkedIn is the world’s largest professional network with over 200 million users. The social network is great for making new connections, staying up-to-date on relevant industry news and trends, sharing your original content, building a following and boosting visibility. LinkedIn is the best social medium for B2B companies. The social network has a visitor-to-lead conversion ratio of 2.74%, which is outstanding and greatly outranks the conversion rates of Facebook and Twitter. Although the high conversion rate is very appealing, refrain from engaging in overly “salesy” marketing on LinkedIn. After all, it is a social network, so be social, focus on being an informational resource and provide links to highly shareable content full of relevant, valuable solutions and insight. LinkedIn is a rich opportunity to increase engagement, promote your company, gain influence, attract leads and win new business.