For inbound marketing to do your business any good, you’ve got to write, and you’ve got to write frequently. Unfortunately, this isn’t a skill you’ve spent most of your career honing.
Most business blogging projects fail for the same reasons most exercise programs fail:
- People get frustrated by a lack of rapid progress.
- It’s not as easy and takes more time than expected.
- The results just aren’t that impressive—not at first, anyway.
Faced with these disappointments, co-workers and clients often ask me if I can provide a few quick tips to help them improve their writing skills, become more efficient bloggers, and in general, drastically cut down the amount of time and effort they have to put in to knock out their dreaded blogging assignments.