Featured Article

Learn More About:

On Content: Boring Business, Enjoyable Content

“Most people don’t think about us until they need us.”

I’ve heard that line dozens of times from dozens of content marketing clients, most of them in the business-to-business (B2B) field. The truth is that there are only a handful of industries that people who aren’t direct participants in that industry follow: Hollywood, for example, professional sports, and of course, whatever’s going on in the board rooms and R&D departments of the top tech players like Apple and Facebook.

Read More
Mar 14, 2014 8:30:00 AM
Share:   

Create Lead-Generating Content Marketing

High-quality content marketing is imperative for effective lead generation.  For content to deliver a significant volume of leads, it must be highly relevant, deliver real value, not be overly “salesy” or promotional, be high-quality, offer real data as proof, and support your business objectives.  Content marketing is critical.  Due to sweeping search engine algorithm changes, including Hummingbird, content marketing is one of the only strategies that can consistently incite positive results.  Your old SEO tricks may no longer be effective, so high-quality content marketing is now more important than ever.  The success of your digital marketing and the future of your business depend on your ability to deliver content that generates leads

Read More
Feb 26, 2014 5:00:00 PM
Share:   

On Content: Don’t Let Your ‘Messaging’ Get in the Way of a Good Story

I’m not ashamed to admit that I’m an enthusiastic viewer of the Olympics. I’m not what you would call a huge sports fan by any means, but I do enjoy the chance to check in every couple years on the sports that usually don’t get much attention here in the United States. Biathlon anyone? As an introvert, I also appreciate the solitary nature of many of the Olympic sports. No amount of teamwork is going to get you down the ski jump.

Read More
Feb 21, 2014 8:00:00 AM
Share:   

Raise Your Content Marketing ROI with Effective Distribution

To advance your business, you must publish captivating, high-quality content, which truly speaks to your target audience by answering important questions, offering key solutions and providing valuable, in-depth thought leadership.  Content is your avenue for getting highly ranked by Google, gaining recognition as an industry thought leader, reaching a wider captive audience, and amplifying lead generation and new business.  Publishing such content is a major hurdle to inbound marketing success.  However, your content marketing efforts should not end with publication on your company blog. 

Read More
Feb 6, 2014 9:00:00 AM
Share:   

On Content: Focused Blog Content is Better Blog Content

Let’s try a thought experiment. Imagine you’re a guitar instructor. Not only are you a guitar instructor, but you’re a guitar instructor who has developed a new, revolutionary approach to learning the guitar that significantly reduces the amount of time required to achieve mastery of the instrument. Now you just need to find some students—preferably paying students.

Read More
Feb 3, 2014 8:30:00 AM
Share:   

Crush Your Content Marketing Competition

Publishing high-quality content is critical for advancing your business and rising above your competitors.  Content is your avenue for getting highly ranked by Google, attaining recognition as an industry thought leader, reaching a wide captive audience, and inciting increased lead generation and new business.  Google placed a huge importance on the value of high-quality content with its Hummingbird algorithm.  Creating relevant, top-notch content that really speaks to your prospects is now required and expected.  Strive to answer important questions and solve vital issues, while informing yet also entertaining your audience.  You must deliver significant value with your content to see powerful results; make sure your content marketing strategy is competition-ready for 2014.

Read More
Jan 31, 2014 4:00:00 PM
Share:   

On Content: Don’t be a Robo-Blogger. Write Like a Human

Maybe it’s because so much of it is ghostwritten. Maybe it’s because so much of it is whipped off in an hour or so in an attempt to “just get something up there.” Maybe it’s because marketers are more concerned with keywords and clicks than quality. Whatever the case, as blogging has caught on as a reliable method of attracting visitors to business websites, that one essential element of good writing—the human element—has become increasingly scarce.

I call it the rise of the robo-blogger.

Read More
Jan 24, 2014 8:00:00 AM
Share:   

On Content: 5 Tips for Interviewing Content Writing Clients

Operating on the outsourced side of the outsourced content creation equation isn’t always easy. While I’m fairly confident in my writing abilities and the abilities of the team of freelance content writers that work with me, whenever my agency takes on a new inbound marketing client, I’m always a bit nervous about our ability to follow through on our promise to accurately reflect the client’s expertise and experience in our writing.

Read More
Jan 17, 2014 8:19:00 AM
Share:   

On Content: 2 Word Shortcuts That Simplify Content Editing

Love it or hate it, Microsoft’s word processing behemoth Word, 30 years on since it first hit floppy disks, continues to dominate. Maybe one day we’ll all settle on a more usable, less annoying, cheaper alternative, but until that day comes, if you write content or edit content, at some point in the process, you’ll have to use Word. The simple fact of its ubiquity makes it a necessity.

Read More
Jan 10, 2014 8:30:00 AM
Share:   

Competition Heats Up for Content Marketing

Creating stellar content is your best chance for being ranked highly by Google, captivating your target audience and getting recognized as an industry influencer.  You need to create top-notch, relevant content—blog posts as well as premium content—on a frequent and consistent basis.  Publishing content overloaded with keywords and SEO trickery will no longer pay off; Google Hummingbird saw to that.  The algorithm calls for a more holistic approach to content creation that does a lot more than revolve around keyword optimization.  You must consider how you can deliver the best possible experience for your intended audience.  Publish content, which answers important questions and solves vital industry issues—making it attractive and highly shareable to your target audience.     

Read More
Jan 9, 2014 10:10:00 PM
Share:   

Subscribe to the Blog

Inbound marketing that actually works.