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Why It’s So Hard to Find a Content Writer That Doesn’t Suck

Content marketing has been around long enough now that most of the new clients my agency takes on have already attempted it in some shape or form. We usually ask them about their experiences with previous agencies and content creators. Their most common complaint? “We just weren’t happy with the writing.”

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Apr 20, 2015 8:00:00 AM
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Why No One Reads Your B2B Blog Articles

What’s the first thing you learn when you learn about inbound marketing? Inbound marketing solves problems.

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Apr 3, 2015 8:30:00 AM
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Is Your Company Leading the Content Space Race?

 

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Dec 22, 2014 8:00:00 AM
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3 Reasons Why You Should Repurpose Blog Posts Into Webinars; Learning From Your Blog Data

You’ve written some blog articles and some have succeeded in increasing traffic, but most haven’t. What’s your next step? It’s easy to say, “Well, I will just replicate whatever brought me the most traffic.”  But sheer number of visits is not necessarily the best way to measure blog success. You want to measure it by the quality of visits.

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Dec 16, 2014 8:30:00 AM
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Content Writers: Do You Speak Your Readers’ Language?

What’s the difference between a business and a company? Does it matter?

I was editing a piece of content today aimed at small business owners—retailers, restaurant owners, people like that—and the writer made a reference to “your company.” This particular writer creates content for a number of different clients, many of which are in very corporate fields, so most likely the word “company” slipped in there out of habit. I changed it to "business."

In content—and communications in general—the words we choose make a difference.

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Aug 7, 2014 8:30:00 AM
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The Single Best Way to Become a Better Writer: READ!

I’m not easily suckered into clickbait. A couple days ago, however, a friend on Facebook shared an infographic called “Surprising Book Facts.” This caught my attention.

Among the Surprising Book Facts included in this infographic was that “42% of college grads never read another book after college,” and “33% of High School Graduates [capitalized for some reason] never read another book the rest of their lives.”

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Aug 1, 2014 8:30:00 AM
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Great Content Isn’t About Best Practices; It’s About Your Practices

Why do so many businesses have such a hard time creating decent blog content? I don’t think it’s because writing is hard—or not just because writing is hard, or not even primarily because writing is hard.

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Jul 2, 2014 3:59:57 PM
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How to Sound Like an Expert (And Gain the Trust of Your Readers)

Alternately, I could have titled this post, “How to Impress People by Sounding Like You Know What You’re Talking About,” and, for the purposes of this article, I’m going to assume that you actually do know what you’re talking about. You’re an expert in your field and you want that expertise to be reflected in your content marketing.

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Jun 24, 2014 8:30:00 AM
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Has Your Business Blog Stagnated? How to Freshen it Up

Writing blog articles is never easy, but in some ways it is easier at the beginning of a content marketing campaign. You’re excited for the opportunities your content will bring, eager to get your voice out there, and perhaps most importantly, you have a ton of ideas for articles.

Inevitably, however, your enthusiasm will fade. You will start finding things to work on that are more important than writing content. You will run out of things to write about.

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Jun 3, 2014 8:30:00 AM
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On Content: Boring Business, Enjoyable Content

“Most people don’t think about us until they need us.”

I’ve heard that line dozens of times from dozens of content marketing clients, most of them in the business-to-business (B2B) field. The truth is that there are only a handful of industries that people who aren’t direct participants in that industry follow: Hollywood, for example, professional sports, and of course, whatever’s going on in the board rooms and R&D departments of the top tech players like Apple and Facebook.

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Mar 14, 2014 8:30:00 AM
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