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1 (Longish) Step to Becoming a Better Blog Writer

For inbound marketing to do your business any good, you’ve got to write, and you’ve got to write frequently. Unfortunately, this isn’t a skill you’ve spent most of your career honing.

Most business blogging projects fail for the same reasons most exercise programs fail:

  • People get frustrated by a lack of rapid progress.
  • It’s not as easy and takes more time than expected.
  • The results just aren’t that impressive—not at first, anyway.

Faced with these disappointments, co-workers and clients often ask me if I can provide a few quick tips to help them improve their writing skills, become more efficient bloggers, and in general, drastically cut down the amount of time and effort they have to put in to knock out their dreaded blogging assignments.

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Aug 19, 2015 8:00:00 AM
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Who Should Write for Your College’s Blog? 4 People You Should Ask

Colleges, universities, and specialty schools are all jumping on the inbound marketing bandwagon, and for good reason. The modern college applicant has one and only one source they turn to when researching schools—or, anything really—the Internet. If your college isn’t reaching applicants online, you’re not reaching applicants.

So you’ve launched a blog in hopes of attracting qualified applicants to your college. Now who’s going to do the writing?

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Jun 11, 2015 8:00:00 AM
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4 Stupid Content Writing Mistakes (and How to Avoid Them)

Remember that particularly nasty college professor who threatened to dock a letter grade from your papers for every misspelling he found? What was his problem, anyway? Shouldn’t the content of your writing matter more than a few spelling mistakes here and there?

Like it or not, your grouchy prof was trying to teach you a valuable lesson. In writing, image matters. Sloppiness reflects poorly on a writer and, by extension, whatever argument the writer is trying to make.

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May 15, 2015 8:00:00 AM
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How to Write Blog Content Post-Mobilegeddon

For me, Google’s algorithm change favoring “mobile-friendly” sites on mobile searches was only the second-most interesting news coming out of the search giant last Tuesday. What really captured my attention was the announcement that Google had turned its Street View cameras on Loch Ness, the murky dwelling place of the fabled Scottish monster.

Why was I more drawn to a cryptozoological publicity stunt than the impending “mobilegeddon”?

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Apr 27, 2015 8:00:00 AM
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Why It’s So Hard to Find a Content Writer That Doesn’t Suck

Content marketing has been around long enough now that most of the new clients my agency takes on have already attempted it in some shape or form. We usually ask them about their experiences with previous agencies and content creators. Their most common complaint? “We just weren’t happy with the writing.”

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Apr 20, 2015 8:00:00 AM
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Why No One Reads Your B2B Blog Articles

What’s the first thing you learn when you learn about inbound marketing? Inbound marketing solves problems.

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Apr 3, 2015 8:30:00 AM
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Is Your Company Leading the Content Space Race?

 

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Dec 22, 2014 8:00:00 AM
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3 Reasons Why You Should Repurpose Blog Posts Into Webinars; Learning From Your Blog Data

You’ve written some blog articles and some have succeeded in increasing traffic, but most haven’t. What’s your next step? It’s easy to say, “Well, I will just replicate whatever brought me the most traffic.”  But sheer number of visits is not necessarily the best way to measure blog success. You want to measure it by the quality of visits.

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Dec 16, 2014 8:30:00 AM
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Content Writers: Do You Speak Your Readers’ Language?

What’s the difference between a business and a company? Does it matter?

I was editing a piece of content today aimed at small business owners—retailers, restaurant owners, people like that—and the writer made a reference to “your company.” This particular writer creates content for a number of different clients, many of which are in very corporate fields, so most likely the word “company” slipped in there out of habit. I changed it to "business."

In content—and communications in general—the words we choose make a difference.

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Aug 7, 2014 8:30:00 AM
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The Single Best Way to Become a Better Writer: READ!

I’m not easily suckered into clickbait. A couple days ago, however, a friend on Facebook shared an infographic called “Surprising Book Facts.” This caught my attention.

Among the Surprising Book Facts included in this infographic was that “42% of college grads never read another book after college,” and “33% of High School Graduates [capitalized for some reason] never read another book the rest of their lives.”

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Aug 1, 2014 8:30:00 AM
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