Check the date on your business’s most recent blog publication. Does it end in “4”? If it does, you’re hardly unique. The Internet is littered with abandoned business blogs.
Spurred on by promises of pumped-up page views and can’t-miss leads attracted through content marketing—and maybe looking to justify hefty HubSpot subscription fees—countless businesses over the past few years have launched blogging efforts with enthusiasm and good faith only to see them peter out over the course of a few months, weeks, or even days.
Publishing regular, self-produced blog content on your business website is neither impossible nor is it pointless. Content marketing works, but it does take a bit of work to gain momentum and it is fairly easy to derail, especially in the early days.
If your business’s blog is frozen in 2014 (or earlier), it’s probably because of one of these five reasons: