Create a Stellar Company Presence on Twitter

Posted by Monica Romeri

Jan 4, 2013 11:55:00 AM

Strategic use of Twitter is a rich avenue to create engagement, promote your company, build a following, generate leads, gain influence and garner new business.  Create a Stellar Company Presence on TwitterMany marketers—in an effort to expand their reach and influence to a mass audience—make the mistake of over-automating their social media and robotically blast out promotional spam without fostering relationships with prospects and clients or listening to their audience.  These marketers unintentionally post like spambots in order to give their inbound marketing content a wider audience.  However, Twitter is a social network, so your marketing on the network should be social too and not overly “salesy.”  You should focus on being an informational resource and providing links to highly shareable content full of relevant, valuable solutions and insight. 

Twitter Best Practices

  • Be a vocal contributor to the discourse of your industry.

  • Follow other industry thought leaders and influencers.

  • Get engaged, and share their content with your network of followers.

  • Be responsive by responding to tweets and following back.

  • Join or host a Tweet Chat.

  • Use hashtags to start a community conversation about a certain topic.

  • Actually converse with people, instead of only broadcasting your own content.

  • Ask questions and take polls to stimulate conversation.

  • Share relevant news and events.

Getting the C-Suite Involved

Engage your CEO and other company leaders in Twitter.  Getting high-level executives involved with your company’s Twitter activity is an effective way to help them connect to their market, foster new connections and nurture relationships with prospects, customers, bloggers and industry influencers.  CEOs may be wary of social media, because they do not recognize the value in it or fear that it will be too time-consuming.  CEOs are extremely busy juggling many responsibilities with little time to write and share original content or respond to many social media messages.  These reservations are easy to comprehend.  However, Twitter is much less time-consuming than Facebook.  Because tweets are limited to 140 characters, Twitter is all about short, high-impact thoughts and comments and content curation via links.  A CEO can easily use Twitter on the go as a marketing and public relations asset.  It only takes a couple minutes in between meetings to share great content with an insightful comment.  Get your CEO and other executive leaders on board.

URLs and Hashtags on Twitter

Being an effective tweeter is like being a good friend.  No one likes the guy who only talks about himself and does not listen to others.  Share interesting content, and get engaged with your fellow tweeters in order to enjoy an increased ROI from your social media marketing.  Knowing the best way to use hashtags and URLs on Twitter will help you create more enticing tweets and make more new connections.  Since tweets are capped at 140 characters, it is important to use shortened URLs, when you share content.  Many Twitter users utilize TinyURL to turn long URLs into shorter ones. 

If you want your tweets to reach beyond your own following, hashtags are the answer. When you add a hashtag to your tweets, your updates can be seen by all your followers plus anyone who happens to be following your chosen hashtag.  You should find the most relevant hashtags to include in your tweets to generate interest and increase engagement. offers a user-friendly interface to search for hashtags and access their trending popularity. If you search #Marketing, will display the times of day and days of the week, when the #Marketing hashtag is most popular, and list the latest tweets and most influential people related to the hashtag.

Innovative Marketing Resources is available to create and maintain a targeted social media marketing campaign to help you increase your reach and attain your lead generation and conversion goals.  A wider captive audience and increased influence and market share is within your grasp.



Topics: Social Media Marketing, Content Marketing, Inbound Marketing, C-Suite, Business Marketing, Generating Quality Sales Leads

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