Inbound Marketing Statistics for Small Business

Posted by Monica Romeri

Oct 31, 2012 12:09:00 PM

Like most small business owners, you likely work many in multiple capacities, such as management, sales, marketing, operations and finance.  You are always busy.  inbound_marketing_statistics_small_businessSince your time is limited and valuable, it is crucial that you invest in activities that will yield the greatest ROI.   Inbound marketing is a powerful and effective way to achieve higher business lead generation and land new business.  In order to stay on top of your inbound marketing game, you need access to the latest data to help you make informed decisions and generate engaging, information-rich content.  Presenting shocking statistics is a great way to engage your audience.  I will now share and discuss HubSpot’s 10 Awesomely Provocative Stats

1.  57/78%

The more posts per day, the less engagement…When a brand posts on Facebook twice a day, the posts only receive 57% of the likes and 78% of the comments.  While engagement via social media is a worthwhile goal, you should be careful not to wear out the goodwill of your followers by blasting them with updates too frequently.  Sometimes, less is more.

2.  119%

The click-through rate on triggered messages is 119% higher than “business as usual” messages.  What does this mean?  You want prospects to engage with your business of their own volition, subscribe to your blog and watch your webinars.  Once you have gathered information on their various interests, you can create segmented email lists and send targeted, triggered messages—achieving those 119%-higher results.

3.  80%

Email opens on smartphones and tablets have increased 80% over the last six months.  You should invest in mobile website capability right away.  Not doing so could cost you new and current business.  If prospects or current clients access your site on their smartphones or tablets, you want to ensure that your website looks good and functions well in a mobile format.

4.  0.5%

In any given week, less than 0.5% of Facebook fans engage with a particular brand they “like.”  You need to keep things fresh and interesting to keep your fans interested in your business.  Share your unique expertise, hold contests, take polls and give out prizes to be in that top 0.5%.

5.  61%

61% of emails received at professional email accounts are non-essential.  Yes, people even get spam at work.  To insure that your correspondence does not get mistaken for email spam, you should always clearly identify yourself and use an email address that contains your domain name.

6.  20%

20% of Facebook users have purchased something due to ads or comments on the site.  Engagement is critical; what people say about your business on social media matters.  If you provide educational, informative content and engage in sound business practices, nothing will stop your business from achieving Facebook success.  

7.  3,000,000,000

YouTube users watch more than 3 billion hours of online video per month.  Online video advertising is really taking off.  Find inventive ways to share your knowledge and expertise via video; you could reach a much larger captive audience. 

8.  91%

91% of online adults use social media regularly.  It seems like social media is here to stay.  If you are not already on the band wagon, it is time to hop on and embrace social media as part of your inbound marketing strategy.   

9.  38%

38% of people have recommended a brand they “like” or follow on a social network.  Social networks can influence buying behavior and bring real you results.  Invest your time and act wisely. 

10.  45%

45% of businesses are conducting some form mobile marketing.  Mobile websites are the most popular with 70%, then mobile apps with 55% and finally QR codes with 49%.  Which mobile marketing tactics do you favor?    

It is important to effectively divide your time between daily business demands and long-term business planning and building activities, such as marketing.  Many small business owners get bogged down in the daily grind and neglect the activities that will help their business grow.  A complete, fully coordinated and targeted inbound marketing strategy is needed to get the best results.  However, with limited time, a complete inbound marketing strategy only becomes possible by hiring an inbound marketing firm. Innovative Marketing Resources is available to help plan and execute a targeted online marketing plan for your small business.

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Topics: Social Media Marketing, Inbound Marketing, Business Marketing, Small Business Marketing, Generating Quality Sales Leads

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