There comes a point in your inbound marketing, after you’ve put a process in place to create high quality content on a regular basis, and your marketing automation is turning out a stream of marketing qualified leads, when you begin to ask yourself, what’s next? This past month I’ve been doing a lot of work with Customer Relationship Management (CRM) integrations. We built two ground-up custom software integrations between in-house CRM software and Hubspot and also set up a number of integrations between Hubspot and Microsoft Dynamics CRM. Life after inbound marketing is CRM.
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