The internet has fundamentally changed the way people discover and read content, and the field of journalism has unfortunately suffered and been irrevocably altered. Now is the time for online content creators to shine. Chris Warden, CEO of Spread Effect, even went so far as to say: “In the age of content marketing, it’s a writer’s world; we’re just living in it.” Content creation is partly an art, which is not easily distilled into universal guidelines. Only a minority of content writers create artistic and engaging content that draws a large captive audience and compels high rates of social content curation. Gaining the spotlight requires highly shareable content, which evokes genuine emotion and interest in readers. Nowadays, people are deluged with a surplus of data and content coming from every angle—blogs, websites, email marketing, social media, television and even their mobile devices. Content creators strive to break through the noise and attract attention with their writing.