Social media is integral to marketing success in today’s business environment. A presence on at least the major social networks—Facebook, Twitter, Google+, LinkedIn and Pinterest—is no longer optional. However, just having social media accounts for your business is not enough. Winning social media marketing calls for dedication, strategy, deep industry insight, authentic engagement and smart social content curation. Consistently creating original, highly shareable content, genuinely communicating with industry influencers and building an enthusiastic social following could help you be recognized as an industry thought leader and attain increased reach and brand recognition for your business.