Direct mail's role for small business marketing is evolving rapidly. In the past a postcard campaign was one of the most cost effective ways for small business to get in front of a prospect. Today that role is being replaced with mobile marketing, email marketing and localized internet search. However, direct mail still has an important role to play in the small business direct marketing mix and postcards in particular offer small business a cost effective way to stand out when it matters.

Old postcard uses upgraded with online technology:

• Reminders - vet, doctors and dental appointments
• Specials and discounts

 New or still great uses for postcards:

• Kick starters for online contests
• Thank you notes to customers
• Holiday cards or special event notices

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