More schools are beginning to establish a presence on social networks like Facebook and Twitter, because these networds offer a direct connection to parents, students, and the local community. It is not just an effective way to market your curriculum services and communicate news and information to your student body and their parents. Social media in education is also a great monitoring tool to help you keep a pulse on your community and competition so you always know what’s going on. Posting quality content that holds value for your community will build buzz around your school and can create positive word-of-mouth marketing to get you more enrollment leads.
Need a primer on social media terminology? Hubspot has created a great social media glossary of terms.
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