90% of Internet users research online to find local products and services*, but nobody wants to wade through pages of search results to find the perfect fit for their needs. Search engines like Google and Bing have become the place we turn to learn about nearly everything - perhaps most importantly, choices in education.
What is bounce rate and how can I reduce it on my website?
Search Engine Optimization (SEO) helps your school’s website stand out among the competition so the most suitable students and families will find you first whether their priority is locale, brand, or academic profile. Innovative Marketing representatives will work with you to understand your target market and isolate the keywords that parents are most likely to use when searching for information about their child’s education or when students are searching for a school that meets their objectives. Your website content is optimized around those keywords and your brand to gain a higher ranking in search engines like Google and Bing, which will produce more visitors to your website and more qualified enrollment leads for your school.
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