Locally-targeted print marketing is an effective way to create awareness and gain enrollment leads for schools, such as day schools and community colleges who primarily service a specific locale. Flyers can help create local buzz around your school, while newspaper advertisements send a message to readers that your school is an active part in the community.
Though print advertising has limited space to express your message, it is a great resource, available through community newspapers, to direct prospective families to your web presence for more information on events you may be hosting, continuing education opportunities and what your school has to offer as a community resource.
Post card marketing is also an inexpensive and effective tool for raising awareness about events and special programs such as concerts, visiting artists, lectures etc. Saturation lists are available for most communities and keep the cost of postage down while blanketing your target areas. Innovative Marketing Resources is a certified USPS detached mail unit and can help you design and execute post card marketing as part of your independent schools marketing mix.
Digital print for viewbooks and brochures offers schools a number of benefits including the ability to produce material on demand - so that it is never out of date and there is no waste - and to include personalization. Personalization is especially effective if printed pieces are mailed to prospective students or their families. Innovative Marketing Resources has full service creative and digital print services so we can work with your school to develop effective, personalized, green print campaigns to enhance your presence with your target audience.
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