Cold calling have you down? Old tactics for finding new business not working? You're not alone. If you are a real estate agent and you're trapped by marketing that depends on reaching the right person with the right message at the right time in order to get a listing or make a sale, you need to think differently about your business. Just listed/Just sold postcards, flyers, newpaper ads... they all rely on the same old principle of pushing a message at someone hoping they are in the right frame of mind to respond.
Case Study: Amerifirst Home Mortgage
That's not how people choose services or products any longer. Think about your own behavior. When you want something where do you go? The internet. What do you do? Google it. What do you look for? Reviews, non-salesy content that can help you avoid making a bad decision. Meet Me, Know Me, Trust Me. Those are the phases of the prospecting funnel. Then you make your buying decision.
Providing content, optimizing it for search, using social media, email and mobile marketing to nurture prospects through the funnel to become customers is called inbound marketing. If you're going to succeed, especially in a down market, you need to start using inbound marketing in your business.
These are the tools and techniques for developing the habits of inbound marketing in your business:
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